Content Optimization or SEO is the affordable alternative to pay-per-click (PPC) advertisement. However, when SEO is implemented with sponsored search engine advertisement, the benefit to your company can be tenfold. Search engine optimization is the practice of improving the amount and quality of traffic to your website from major search engines through natural or organic search results. It is called natural and organic as you do not have to pay to be listed on a search engine result page for a particular search query. Whereas, with PPC, each click cost a predetermine amount. The method behind optimizing your website is that when it start to appears in the top 10 search result more people will click on it. When a website is presented higher on a search result, the higher the probability is that a user will click on it and give their business to your company.
As a marketing strategy for increasing a site's relevance, Our SEO professional considers how search algorithms work and what your customer are search for on search engine. Our efforts involve website coding, presentation, and structure, as well as fixing problems that could prevent search engine from fully indexing your website. We also add and modify your content to include unique words and phrase that will improve your placement. The ultimate goal is to always show up on 1st page of relevant keywords.
Types of Search Engines
There are two basic types of search engines: Directory-based and Spider-based. Directory-based search engines are human compiled. That is, websites submitted for inclusion in directories are reviewed by a human editor who ensures submissions meet quality requirements and directory criteria. Algorithm based search engines, such as Google, Yahoo, MSN and AltaVista, do not use human editors. These engines use complex spiders that scour the Internet looking for web pages that meet their indexing criteria. How well a give web page matches up with these criteria will determine whether or not the website is indexed in the search engine and how high it will appear in search results. While getting your site listed may seem simple, don't be fooled. Everyday millions of websites are submitted for inclusion in directory-based and algorithm-based search engines. Only well designed and optimized websites are included, and only the very best ever make it into the top 10 ranking for keywords of any importance. Every one of our directory-based and spider-based Search Engine Optimization campaigns is designed specifically to suit the competitive nature of the web space you desire to occupy while considering the technical and practical issues associated with your website. In this way, we can focus on SEO elements that require the most effort and return the highest value for best costs.
Our search engine optimization solutions are designed take your website (or websites) to the top of the major search engines. We rely on the latest search engine placement techniques including optimizing both on-page and off-page factors.
On-page optimization consists of all variables on your actual website pages. These variables include: content, keyword density, meta-tags, internal link structure, etc. Your website code and content will be tweaked so that your site will be as search engine friendly as possible. Search engine friendly simply means the search engines will be able to easily crawl your site and recognize the intent and purpose and rank it accordingly.
Off-page optimization consists of all variables that exist outside of your website. Off-page optimization includes link popularity. We specialize in creating targeted link popularity campaigns. Our goal is to get your website connected with your industry and raise your search engine rankings at the same time. The result is targeted traffic from both related authority sites and the search engines. Off-page optimization is by far the most critical element to successful search engine marketing campaign.
Once we’ve optimized your website we can teach you how to build an effective link popularity campaign or you can have us do it for you.
Link Popularity Building
Link popularity is the term used to indicate how many other web pages link to your website (or pages within your website). This includes pages linking from within your own site as well as from pages on other sites. Most search engines measure the link popularity of an individual web page as opposed to your entire web site. Often times you hear people talk about the link popularity of a site and this tends to lead to confusion about what it is and how it is actually measured. The most popular search engines, including Google and Yahoo, have built in indicators on their tool bars that will give you a visual indication of the link popularity of a page.
The importance of link popularity to your website's overall visibility in natural search results we estimate at about 30% of all factors affecting your keyword rankings. This percentage varies according to the particular search engine's emphasis on link popularity. The value of link popularity as a part of your overall optimization strategy and resources must be dedicated to building link popularity if you wish to have a success SEO campaign.
Our link popularity building campaign can help you obtain incoming links from high-quality sites, which complement your business. Not only will this increase your popularity in algorithm-based search engines but it will also drive valuable traffic to your site.
To successfully rank highly in the natural results of search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign. After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often get you great search engine rankings without any other special coding or alteration of your meta tags.
Compelling copy (and content) is also an essential part of creating an attractive website that will support your link popularity building campaign. Website owners and webmasters like linking to attractive, authoritative and informative websites. If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
At SirNitti we have years of experience writing search engine friendly copy that can help your site garner top search engine rankings. We also have the experience to help you design your site in such a way that other website will naturally link to yours.